Screen-free nostalgia hits the cereal aisle with the return of real toys

As breakfast cereal sales have fallen, food manufacturers have turned to an old trick to try and attract consumers back: the cereal box prize. Breakfast cereal sales have fallen more than 13% in five years , from 2.47 billion units sold in 2021 to 2.14 billion units in 2025, according to NielsenIQ d

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