Meet the designer behind NYC’s charming World Cup campaign
Summary
How do you build excitement among 8.5 million New Yorkers (and 1.2 million tourists) for the World Cup? You start with deep research on the city’s beloved colors and symbols and then turn that into something like the joyful, nostalgic, and vividly hued bus shelter posters, subway signs, souvenir cup
Visit the original source for the full article
