How People Inc. Is Turning Iconic Media Brands Into Vertical Entertainment Franchises

How People Inc. Is Turning Iconic Media Brands Into Vertical Entertainment Franchises

💼 Finance & Business
Summary

People Inc. is strategically investing in vertical microseries for brands like PEOPLE and InStyle, adapting to evolving content consumption habits and the dominance of vertical screens. This move aims to build recurring audience loyalty and create new franchises, recognizing that

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